Lura Forcum is director of marketing and communications at State Policy Network. A consumer psychologist by training, her research focuses on why we treat non-humans (brands, products, even pets) like humans but sometimes struggle to treat other people with humanity. At SPN, Lura creates strategies to effectively communicate about SPN and public policy to various audiences. Lura also consults with nonprofits and think tanks to increase their marketing effectiveness using insights from social psychology.
